Today we’re publishing the first of our new blog series – The Friday Photographer. The clue is in the name. Every Friday we’ll be posting a blog on some aspect of photography. We might talk about something in the news, a subject that we have opinions about (no shortage of those!) or a ‘how-to’ about an aspect of taking and editing photographs. If there’s something you’d like us to write about, just let us know. We’d also love to know what you think of our first blog.
Robert and Lisa
Recently we’ve notice a distinct increase in the number of enquiries – and bookings – we’re getting for business headshots and portraits. This is very pleasing, not just for the obvious reason that we always like to meet new clients, but because it’s a subject we’ve been talking about for some time.
It’s an old saying but nonetheless true that you only get one chance to make a good impression. It’s inevitable that when people see your photograph on your company website, Linkedin profile, Facebook business page, advertising material or increasingly now on your business card, they will make a snap judgement about the sort of person you are. What’s essential to you and your business is that the split-second impression they form of you is the one you want them to form. There’s a lot of talk about ‘personal brand’, and we’ll be blogging more about that in the future, but an essential part of that is there is a consistency between the image you want to portray of your business and yourself is consistent – in what you say, what you do, what you write and, of course, in the images you use.
There’s no right or wrong brand – what matters is authenticity and consistency. So for example, if you run a party business and want to convey a bubbly, fun organisation, your business portrait shouldn’t be in a smart suit sitting behind a desk. Similarly, if you’re in a business where you want to convey your gravitas and seriousness, that picture of you on the beach last Summer with a glass of wine in each hand probably won’t work. That may sound ridiculous but browse through Linkedin and see the photographs that some people think are appropriate to convey their professionalism.
We are happy to chat to you without obligation about how good photography, well lit and expertly edited, can put you firmly on brand for your business.
Call Robert on 07793 867514 or email firstname.lastname@example.org.